ASSESSMENT REPORTFOR
February 12, 2004 2. Graduates will demonstrate competency in communication skills. 3. Students will perceive program to be a valuable educational experience.
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Accounting | 45.9% |
Economics | 43.2% |
Management | 47.6% |
Quantitative Business Analysis | 53.7% |
Finance | 35.0% |
Marketing | 41.8% |
Legal and Social Environment | 41.3% |
International Issues | 45.8% |
1a. Use of Results to Improve Instructional Program:
No recommendations at this time.
Bachelor of Business Administration with a concentration in Business
Administration (BBA-BA)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome
listed. Intended outcome should be restated in the box immediately
below and the intended outcome number entered in the blank spaces.
2. Graduates will demonstrate competency in communication skills.
First Means of Assessment for Outcome Identified Above:
2a. Means of Program Assessment & Criteria for Success:
A random sample of 11 final examinations was extracted from the
BA 3310 (Business Communications) course. The student responses were
read by a committee of four (4) senior faculty and evaluated on the
following criteria:
1. Clarity = understandability
2. Style = is the writing appropriate for a business environment
Each examination was scored as acceptable (1) or unacceptable (0)
for each criterion.
Overall, the percentage of acceptable answers should exceed 70%; in each
category the percentage should exceed 75%.
2a. Summary of Assessment Data Collected:
For clarity, the total number of acceptable essays was 36 (of 44),
and the average number of acceptable essays (from a maximum of 11) was
9.00 (81.82%).
For style, the total number of acceptable essays was 35 (of 44), and the
average number of acceptable essays (from a maximum of 11) was 8.75 (79.55%).
For grammar, the total number of acceptable essays was 23 (of 44), and the
average number of acceptable essays (from a maximum of 11) was 5.75 (52.27%).
Overall, 94 of a possible 132 “Acceptable” submissions were recorded; this
represents a 71.21% acceptability
2a. Use of Results to Improve Instructional Program:
While the overall score exceeded the minimum standard (71.21% versus
70%), the overall success rate was marginal. This was due to the substandard
performance in grammar. This information will be shared with both the
Business Communications faculty, and the faculty in the College of Arts
and Sciences. Additional emphasis will be placed upon this aspect of
communications during Spring 2004.
A similar procedure will be used to evaluate communications skills in Spring
2004, with the following improvement: the Communications faculty will request
that students, as part of a late semester examination, respond to a written
assignment provided by the COBA SACS/AACSB Standards committee (e.g., a letter
to a firm requesting product information and availability). A random sample
of responses will be selected and evaluated by the SACS/AACSB Standards committee
based upon the criteria used in Fall 2003 (and reported above).
Bachelor of Business Administration with a concentration in Business
Administration (BBA-BA)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome
listed. Intended outcome should be restated in the box immediately
below and the intended outcome number entered in the blank spaces.
3. Students will perceive program to be a valuable educational experience.
First Means of Assessment for Outcome Identified Above:
3a. Means of Program Assessment & Criteria for Success:
A general perception test will be administered in the capstone
undergraduate and graduate business courses to assess program curriculum,
faculty, advising and career services, computing facilities, student
clubs, college experience, pedagogical approaches, and core business
courses.
3a. Summary of Assessment Data Collected:
Majors in the pertinent areas appear to perceive that they
have received a good educational experience. This analysis is based
on the high average scores for each major class, and related academic
experiences. Only two major areas of concern emerged from the survey.
Students expressed the desire for more night- time courses and
students wanted greater accessibility to computer resources.
3a. Use of Results to Improve Instructional Program:
Scheduling is being reviewed to accommodate both more evening
courses and greater accessibility to computing facilities.