ASSESSMENT REPORT
FOR
Bachelor of Business Administration with a concentration in International
Economics (BBA-ECO)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Expanded Statement of Institutional Purpose Linkage:
Institutional Mission Reference:
Texas A&M International University, a Member of The Texas A&M University
System, is committed to the preparation of students for leadership roles in
their chosen profession and in increasingly complex, culturally diverse state,
national, and global society … Through instruction, faculty and student research,
and public service, Texas A&M International University is a strategic point
of delivery for well-defined programs and services that improve the quality
of life for citizens of the border region, the State of Texas, and national
and international communities.
College/University Goal(s) Supported:
The primary objectives of the College of Business Administration (COBA)
are directed toward the parameters of education for the administration of
business
organizations. To this end, curriculum development is a continuous activity
in response to social, economic and technological developments reflected
in the evolving knowledge in the behavioral and quantitative sciences.
Intended Educational (Student) Outcomes:
1. Students should demonstrate a basic understanding of the
concepts included in the COBA common body of knowledge.
2. Graduates will demonstrate competency in communication skills.
3. Students will perceive program to be a valuable
educational experience.
ASSESSMENT REPORT
FOR
Bachelor of Business Administration with a concentration in International Economics
(BBA-ECO)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed. The
intended outcome should be restated in the box immediately below and
the intended outcome number entered in the blank spaces.
1. Students should demonstrate a basic understanding of the concepts
included in the COBA common body of knowledge.
First Means of Assessment for Outcome Identified Above:
1a. Means of Program Assessment & Criteria for Success:
The undergraduate business test produced and graded by the Educational
Testing Service will be used to determine mastery of the common core. The
test will be administered as part of a senior level capstone class. The
assessment indicators used will be accounting, economics, management,
quantitative business analysis, finance, marketing, legal and social
environment, and international issues. Success will be 70% attainment
overall (average of all student scores for the topic) with no area being
below 50% attainment.
1a. Summary of Assessment Data Collected:
The mean score for the 50 students taking the examination was 148.0
out of a possible 200 producing an attainment of 74.0%. The assessment
indicators are as follows:
Accounting |
45.9% |
Economics |
43.2% |
Management |
47.6% |
Quantitative Business Analysis |
53.7% |
Finance |
35.0% |
Marketing |
41.8% |
Legal and Social Environment |
41.3% |
International Issues |
45.8% |
1a. Use of Results to Improve Instructional Program:
No recommendations at this time.
ASSESSMENT REPORT
FOR
Bachelor of Business Administration with a concentration in International Economics
(BBA-ECO)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed. Intended
outcome should be restated in the box immediately below and the intended
outcome number entered in the blank spaces.
2. Graduates will demonstrate competency in communication skills.
First Means of Assessment for Outcome Identified Above:
2a. Means of Program Assessment & Criteria for Success:
A random sample of 11 final examinations was extracted from the
BA 3310 (Business Communications) course. The student responses were
read by a committee of four (4) senior faculty and evaluated on the
following criteria:
1. Clarity = understandability
2. Style = is the writing appropriate for a business
environment
3. Grammar = spelling, syntax, sentence
structure, etc.
Each examination was scored as acceptable (1) or unacceptable (0) for each
criterion.
Overall, the percentage of acceptable answers should exceed 70%; in each
category the percentage should exceed 75%.
2a. Summary of Assessment Data Collected:
For clarity, the total number of acceptable essays was 36 (of 44),
and the average number of acceptable essays (from a maximum of 11) was
9.00 (81.82%).
For style, the total number of acceptable essays was 35 (of 44), and the
average number of acceptable essays (from a maximum of 11) was 8.75 (79.55%).
For grammar, the total number of acceptable essays was 23 (of 44), and the
average number of acceptable essays (from a maximum of 11) was 5.75 (52.27%).
Overall, 94 of a possible 132 “Acceptable” submissions were recorded; this
represents 71.21% acceptability.
2a. Use of Results to Improve Instructional Program:
While the overall score exceeded the minimum standard (71.21% versus
70%), the overall success rate was marginal. This was due to the substandard
performance in grammar. This information will be shared with both the
Business Communications faculty, and the faculty in the College of Arts
and Sciences. Additional emphasis will be placed upon this aspect of
communications during Spring 2004.
A similar procedure will be used to evaluate communications skills in
Spring 2004, with the following improvement: the Communications faculty
will request that students, as part of a late semester examination, respond
to a written assignment provided by the COBA SACS/AACSB Standards committee
(e.g., a letter to a firm requesting product information and availability).
A random sample of responses will be selected and evaluated by the SACS/AACSB
Standards committee based upon the criteria used in Fall 2003 (and reported
above).
ASSESSMENT REPORT
FOR
Bachelor of Business Administration with a concentration in International
Economics (BBA-ECO)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed. Intended
outcome should be restated in the box immediately below and the intended
outcome number entered in the blank spaces.
3. Students will perceive program to be a valuable educational
experience.
First Means of Assessment for Outcome Identified Above:
3a. Means of Program Assessment & Criteria for Success:
A general perception test will be administered in the capstone undergraduate
and graduate business courses to assess program curriculum, faculty,
advising and career services, computing facilities, student clubs, college
experience, pedagogical approaches, and core business courses.
3a. Summary of Assessment Data Collected:
Majors in the pertinent areas appear to perceive that they have
received a good educational experience. This analysis is based on the
high average scores for each major class, and related academic experiences.
Only two major areas of concern emerged from the survey. Students expressed
the desire for more night- time courses and students wanted greater
accessibility to computer resources.
3a. Use of Results to Improve Instructional Program:
Scheduling is being reviewed to accommodate both more evening
courses and greater accessibility to computing facilities.
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