ASSESSMENT REPORT

FOR



Bachelor of Business Administration with a concentration in Finance (BBA-FIN)
Instructional Degree Program

Fall 2003
Assessment Period Covered

February 12, 2004
Date Submitted


Expanded Statement of Institutional Purpose Linkage:
Institutional Mission Reference:
Texas A&M International University, a Member of The Texas A&M University System, is committed to the preparation of students for leadership roles in their chosen profession and in increasingly complex, culturally diverse state, national, and global society … Through instruction, faculty and student research, and public service, Texas A&M International University is a strategic point of delivery for well-defined programs and services that improve the quality of life for citizens of the border region, the State of Texas, and national and international communities.

College/University Goal(s) Supported:
The primary objectives of the College of Business Administration (COBA) are directed toward the parameters of education for the administration of business organizations.  To this end, curriculum development is a continuous activity in response to social, economic and technological developments reflected in the evolving knowledge in the behavioral and quantitative sciences.

Intended Educational (Student) Outcomes:
1. Students should demonstrate a basic understanding of the concepts included in the COBA common body of knowledge.

2. Graduates will demonstrate competency in communication skills.

3. Students will perceive program to be a valuable educational experience.



ASSESSMENT REPORT

FOR



Bachelor of Business Administration with a concentration in Finance (BBA-FIN)
Instructional Degree Program

Fall 2003
Assessment Period Covered

February 12, 2004
Date Submitted

Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed.  The intended outcome should be restated in the box immediately below and the intended outcome number entered in the blank spaces.

1. Students should demonstrate a basic understanding of the concepts included in the COBA common body of knowledge.

First Means of Assessment for Outcome Identified Above:
1a. Means of Program Assessment & Criteria for Success:
The undergraduate business test produced and graded by the Educational Testing Service will be used to determine mastery of the common core.  The test will be administered as part of a senior level capstone class. The assessment indicators used will be accounting, economics, management, quantitative business analysis, finance, marketing, legal and social environment, and international issues.  Success will be 70% attainment overall (average of all student scores for the topic) with no area being below 50% attainment.

1a. Summary of Assessment Data Collected:
The mean score for the 50 students taking the examination was 148.0 out of a possible 200 producing an attainment of 74.0%.  The assessment indicators are as follows:

Accounting 45.9%
Economics  43.2%
Management 47.6%
Quantitative Business Analysis 53.7%
Finance  35.0%
Marketing  41.8%
Legal and Social Environment 41.3%
International Issues 45.8%

1a. Use of Results to Improve Instructional Program:
No recommendations at this time.



ASSESSMENT REPORT

FOR



Bachelor of Business Administration with a concentration in Finance (BBA-FIN)
Instructional Degree Program

Fall 2003
Assessment Period Covered

February 12, 2004
Date Submitted

Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed.  Intended outcome should be restated in the box immediately below and the intended outcome number entered in the blank spaces.

2. Graduates will demonstrate competency in communication skills.

First Means of Assessment for Outcome Identified Above:
2a. Means of Program Assessment & Criteria for Success:
A random sample of 11 final examinations was extracted from the BA 3310 (Business Communications) course. The student responses were read by a committee of four (4) senior faculty and evaluated on the following criteria:

   1. Clarity = understandability
   2. Style = is the writing appropriate for a business environment
   3. Grammar = spelling, syntax, sentence structure, etc
Each examination was scored as acceptable (1) or unacceptable (0) for each criterion.
Overall, the percentage of acceptable answers should exceed 70%; in each category the percentage should exceed 75%.

2a. Summary of Assessment Data Collected:
For clarity, the total number of acceptable essays was 36 (of 44), and the average number of acceptable essays (from a maximum of 11) was 9.00 (81.82%).
For style, the total number of acceptable essays was 35 (of 44), and the average number of acceptable essays (from a maximum of 11) was 8.75 (79.55%).
For grammar, the total number of acceptable essays was 23 (of 44), and the average number of acceptable essays (from a maximum of 11) was 5.75 (52.27%).
Overall, 94 of a possible 132 “Acceptable” submissions were recorded; this represents a 71.21% acceptability

2a. Use of Results to Improve Instructional Program:
While the overall score exceeded the minimum standard (71.21% versus 70%), the overall success rate was marginal. This was due to the substandard performance in grammar. This information will be shared with both the Business Communications faculty, and the faculty in the College of Arts and Sciences. Additional emphasis will be placed upon this aspect of communications during Spring 2004.

A similar procedure will be used to evaluate communications skills in Spring 2004, with the following improvement: the Communications faculty will request that students, as part of a late semester examination, respond to a written assignment provided by the COBA SACS/AACSB Standards committee (e.g., a letter to a firm requesting product information and availability). A random sample of responses will be selected and evaluated by the SACS/AACSB Standards committee based upon the criteria used in Fall 2003 (and reported above).



ASSESSMENT REPORT

FOR



Bachelor of Business Administration with a concentration in Finance (BBA-FIN)
Instructional Degree Program

Fall 2003
Assessment Period Covered

February 12, 2004
Date Submitted

Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed.  Intended outcome should be restated in the box immediately below and the intended outcome number entered in the blank spaces.

3. Students will perceive program to be a valuable educational experience.

First Means of Assessment for Outcome Identified Above:
3a. Means of Program Assessment & Criteria for Success:
A general perception test will be administered in the capstone undergraduate and graduate business courses to assess program curriculum, faculty, advising and career services, computing facilities, student clubs, college experience, pedagogical approaches, and core business courses.

3a. Summary of Assessment Data Collected:
Majors in the pertinent areas appear to perceive that they have received a good educational experience. This analysis is based on the high average scores for each major class, and related academic experiences. Only two major areas of concern emerged from the survey. Students expressed the desire for more night- time courses and students wanted greater accessibility to computer resources.

3a. Use of Results to Improve Instructional Program:
Scheduling is being reviewed to accommodate both more evening courses and greater accessibility to computing facilities.