ASSESSMENT REPORTFOR
Bachelor of Business Administration with a concentration in Management
(BBA-MGT) February 12, 2004 2. Graduates will demonstrate competency in communication skills.
ASSESSMENT REPORTFOR
Bachelor of Business Administration with a concentration in Management (BBA-MGT) Instructional Degree Program Fall 2003 Assessment Period Covered February 12, 2004 1. Students should demonstrate a basic understanding of the concepts included in the COBA common body of knowledge. First Means of Assessment for Outcome Identified Above:
1a. Use of Results to Improve Instructional Program:
|
1. | Clarity = understandability |
2. | Style = is the writing appropriate for a business environment |
3. | Grammar = spelling, syntax, sentence structure, etc. |
Each examination was scored as acceptable (1) or unacceptable (0) for
each criterion.
Overall, the percentage of acceptable answers should exceed 70%; in each category
the percentage should exceed 75%.
2a. Summary of Assessment Data Collected:
For clarity, the total number of acceptable essays was 36 (of
44), and the average number of acceptable essays (from a maximum
of 11) was 9.00 (81.82%).
For style, the total number of acceptable essays was 35 (of 44), and the average
number of acceptable essays (from a maximum of 11) was 8.75 (79.55%).
For grammar, the total number of acceptable essays was 23 (of 44), and the
average number of acceptable essays (from a maximum of 11) was 5.75 (52.27%).
Overall, 94 of a possible 132 “Acceptable” submissions were recorded; this
represents a 71.21% acceptability
2a. Use of Results to Improve Instructional Program:
While the overall score exceeded the minimum standard (71.21%
versus 70%), the overall success rate was marginal. This was due
to the substandard performance in grammar. This information will
be shared with both the Business Communications faculty, and the
faculty in the College of Arts and Sciences. Additional emphasis
will be placed upon this aspect of communications during Spring 2004.
A similar procedure will be used to evaluate communications skills in Spring
2004, with the following improvement: the Communications faculty will request
that students, as part of a late semester examination, respond to a written
assignment provided by the COBA SACS/AACSB Standards committee (e.g., a letter
to a firm requesting product information and availability). A random sample
of responses will be selected and evaluated by the SACS/AACSB Standards committee
based upon the criteria used in Fall 2003 (and reported above).
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed. Intended
outcome should be restated in the box immediately below and the intended
outcome number entered in the blank spaces.
3. Students will perceive program to be a valuable educational experience.
First Means of Assessment for Outcome Identified Above:
3a. Means of Program Assessment & Criteria for Success:
A general perception test will be administered in the capstone undergraduate
and graduate business courses to assess program curriculum, faculty,
advising and career services, computing facilities, student clubs, college
experience, pedagogical approaches, and core business courses.
3a. Summary of Assessment Data Collected:
Majors in the pertinent areas appear to perceive that they have
received a good educational experience. This analysis is based on
the high average scores for each major class, and related academic
experiences. Only two major areas of concern emerged from the survey.
Students expressed the desire for more night- time courses and students
wanted greater accessibility to computer resources.
3a. Use of Results to Improve Instructional Program:
Scheduling is being reviewed to accommodate both more evening
courses and greater accessibility to computing facilities.