ASSESSMENT REPORT
FOR
Center for the Study of Western Hemispheric Trade
Administrative or Educational Support Unit
September 2003- August 2004
Assessment Period Covered
August 24, 2004
Date Submitted
Expanded Statement of Institutional Purpose Linkage:
Institutional Mission/Goal(s) Reference:
Texas A&M International University, a Member of The Texas A&M
University System, is committed to the preparation of students for leadership
roles in their chosen profession and in an increasingly complex, culturally
diverse state, national, and global society … Through instruction, faculty
and student research, and public service, Texas A&M International
University is a strategic point of delivery for well-defined programs
and services that improve the quality of life for citizens of the border
region, the State of Texas, and national and international communities.
Administrative or Educational Support Unit Mission Statement:
The Center for the Study of Western Hemispheric Trade at Texas A&M
International University has as its mission to study and promote research
on globalization with special emphasis on the Western Hemisphere. The
Center will: aim to increase awareness and knowledge about the western
hemispheric countries and their economical, political, and social interactions;
spotlight Texas A&M International University and the City of Laredo
as key resources on information, research, training and conferences focusing
on the western hemisphere; promote education and teaching through the
following services: a keynote speaker series, an annual academic conference,
and continued partnerships with outside institutions to bring events to
the University campus.
Intended Administrative Objectives:
1. The Center for the Study of Western Hemispheric Trade will
provide quality speakers in a monthly Keynote Speaker Series.
2.The Center for the Study of Western Hemispheric Trade will provide
a quality academic conference once a year to promote research on trade
with emphasis on the Western Hemisphere.
ASSESSMENT REPORT
FOR
Center for the Study of Western Hemispheric Trade
Administrative or Educational Support Unit
September 2003- August 2004
Assessment Period Covered
August 24, 2004
Date Submitted
Intended Administrative or Educational Support Objective:
NOTE: There should be one form C for each intended objective
listed on form B. The intended unit objective should be
restated in the box immediately below and the intended objective number
entered in the blank space below
Intended Administrative or Educational Support Objective:
1. The Center for the Study of Western Hemispheric Trade will provide
quality speakers in a monthly Keynote Speaker Series.
First Means of Assessment for Objective Identified Above:
1a. Means of Unit Assessment & Criteria for Success:
For each speaker presentation, there will be a minimum of 35 attendees.
1a. Summary of Assessment Data Collected:
Attendance is monitored through sign-in sheets.Eight of the
nine presentations for the 2003-2004 speaker series had over 35 attendees.
One of the presentations had less than 35 attendees.
1a. Use of Results to Improve Unit Services:
We will continue to monitor attendance. A brochure describing the
speaker series and containing biographical information on the speakers
has been mass mailed out to the Laredo business community and to the faculty
and administrators at TAMIU and LCC. The campus community and Center
contacts are sent reminder e-mails and faxes about the presentations in
order to increase attendance to the presentations.
Second Means of Assessment for Objective Identified Above:
1b. Means of Unit Assessment & Criteria for Success:
At least 80% of the attendees who respond to an Evaluation Form
issued after each presentation will be satisfied with the speaker.
1b. Summary of Assessment Data Collected:
Of the evaluation forms filled out by attendees to the presentations,
92% expressed being satisfied overall with the speaker’s presentation.
1b. Use of Results to Improve Unit Service:
We have identified the issues and areas of concern to the attendees
who indicated on the evaluation forms as less than satisfied. Some of
the areas needing improvement include: topics and length of presentation.
Focus has been given to the improvement of these areas to increase the
levels of satisfaction.
ASSESSMENT REPORT
FOR
Center for the Study of Western Hemispheric Trade
Administrative or Educational Support Unit
September 2003- August 2004
Assessment Period Covered
August 24, 2004
Date Submitted
Intended Administrative or Educational Support Objective:
NOTE: There should be one form C for each intended objective
listed on form B. The intended unit objective should be
restated in the box immediately below and the intended objective number
entered in the blank space below
2. The Center for the Study of Western Hemispheric Trade will provide
a quality academic conference once a year to promote research on the Western
Hemisphere.
First Means of Assessment for Objective Identified Above:
2a. Means of Unit Assessment & Criteria for Success:
Attendance to the conference will increase by at least 2% each year,
as evidenced by registration documents collected by the Center.
2a. Summary of Assessment Data Collected:
Based on the registration documents collected, attendance did increase
2% over last year’s attendance to the annual conference. Attendance in
2003 was 12 persons and attendance in 2004 was 27. There was an increase
of 62% in attendance.
2a. Use of Results to Improve Unit Services:
Even though attendance increased over last year, we continue to monitor
this objective. Changes to be implemented include: advertise the conference
with more lead time; promote the conference to more organizations with
large membership pools (i.e., CONAHEC, AIB, BALAS, etc.); and offer more
incentives (i.e., better dates, more varied program, more distinguished
speakers, etc.) to the potential attendees to stimulate interest in the
conference.
Second Means of Assessment for Objective Identified Above:
2b. Means of Unit Assessment & Criteria for Success
At least 80% of attendees who respond to a Satisfaction Survey
issued after the conference will be satisfied with the conference.
2b. Summary of Assessment Data Collected:
Based on the survey data, 90% of respondents were satisfied overall
with the conference. Recommendations were made as to the areas that could
use improvements (i.e., food, location, speakers, etc.)
2b. Use of Results to Improve Unit Service:
Even though 90% of respondents were satisfied with the conference,
we will continue to monitor satisfaction. We will address the areas of
recommended improvement including the following: food selection, location,
and speaker topics.
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