ASSESSMENT REPORTFOR
Bachelor of Business Administration with a major in Accounting (BBA-ACC) February 12, 2004 2. Students should demonstrate a basic understanding of the
concepts included in the COBA common body of knowledge.
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Accounting | 45.9% |
Economics | 43.2% |
Management | 47.6% |
Quantitative Business Analysis | 53.7% |
Finance | 35.0% |
Marketing | 41.8% |
Legal and Social Environment | 41.3% |
International Issues | 45.8% |
2a. Use of Results to Improve Instructional Program:
Some of the students taking the examination had not taken the introductory
classes in marketing and finance. The exam will be administered again
to graduating (senior) students only in spring 2004.
Bachelor of Business Administration with a major in Accounting (BBA-ACC)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed.
Intended outcome should be restated in the box immediately below and
the intended outcome number entered in the blank spaces.
3. Graduates will demonstrate competency in communication skills.
First Means of Assessment for Outcome Identified Above:
3a. Means of Program Assessment & Criteria for Success:
A random sample of 11 final examinations was extracted from the
BA 3310 (Business Communications) course. The student responses were
read by a committee of four (4) senior faculty and evaluated on the
following criteria:
1. | Clarity | = | understandability |
2. | Style | = | is the writing appropriate for a business environment |
3. | Grammar | = | spelling, syntax, sentence structure, etc. |
Each examination was scored as acceptable (1) or unacceptable (0) for
each criterion. Overall, the percentage of acceptable answers should
exceed 70%; in each category the percentage should exceed 75%.
3a. Summary of Assessment Data Collected:
For clarity, the total number of acceptable essays was 36 (of 44),
and the average number of acceptable essays (from a maximum of 11) was
9.00 (81.82%).
For style, the total number of acceptable essays was 35 (of 44), and
the average number of acceptable essays (from a maximum of 11) was 8.75
(79.55%).
For grammar, the total number of acceptable essays was 23 (of 44), and
the average number of acceptable essays (from a maximum of 11) was 5.75
(52.27%).
Overall, 94 of a possible 132 “Acceptable” submissions were recorded;
this represents a 71.21% acceptability
3a. Use of Results to Improve Instructional Program:
While the overall score exceeded the minimum standard (71.21% versus
70%), the overall success rate was marginal. This was due to the substandard
performance in grammar. This information will be shared with both the
Business Communications faculty, and the faculty in the College of Arts
and Sciences. Additional emphasis will be placed upon this aspect of
communications during Spring 2004.
A similar procedure will be used to evaluate communications skills in
Spring 2004, with the following improvement: the Communications faculty
will request that students, as part of a late semester examination,
respond to a written assignment provided by the COBA SACS/AACSB Standards
committee (e.g., a letter to a firm requesting product information and
availability). A random sample of responses will be selected and evaluated
by the SACS/AACSB Standards committee based upon the criteria used in
Fall 2003 (and reported above).
SUPPORT DOCUMENTATION
SOURCE |
LOCATION/Special Instructions |
Locally-Generated Exam |
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Undergraduate Business Test by ETS |
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Final Examination (BA 3310) |
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