|
Accounting | 45.9% |
Economics | 43.2% |
Management | 47.6% |
Quantitative Business Analysis | 53.7% |
Finance | 35.0% |
Marketing | 41.8% |
Legal and Social Environment | 41.3% |
International Issues | 45.8% |
1a. Use of Results to Improve Instructional Program:
Some of the students taking the examination had not taken the introductory
classes in marketing and finance. The exam will be administered again
to graduating (senior) students only in spring 2004.
Bachelor of Business Administration with a concentration in Marketing
(BBA-MKT)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed. Intended
outcome should be restated in the box immediately below and the intended
outcome number entered in the blank spaces.
2. Graduates will demonstrate competency in communication skills.
First Means of Assessment for Outcome Identified Above:
2a. Means of Program Assessment & Criteria for Success:
A random sample of 11 final examinations was extracted from the BA 3310
(Business Communications) course. The student responses were read by a committee
of four (4) senior faculty and evaluated on the following criteria:
Each examination was scored as acceptable (1) or unacceptable (0)
for each criterion.
Overall, the percentage of acceptable answers should exceed 70%; in each
category the percentage should exceed 75%.
2a. Summary of Assessment Data Collected:
For clarity, the total number of acceptable essays was 36 (of
44), and the average number of acceptable essays (from a maximum
of 11) was 9.00 (81.82%).
For style, the total number of acceptable essays was 35 (of 44), and the
average number of acceptable essays (from a maximum of 11) was 8.75 (79.55%).
For grammar, the total number of acceptable essays was 23 (of 44), and the
average number of acceptable essays (from a maximum of 11) was 5.75 (52.27%).
Overall, 94 of a possible 132 “Acceptable” submissions were recorded; this
represents a 71.21% acceptability.
2a. Use of Results to Improve Instructional Program:
While the overall score exceeded the minimum standard (71.21%
versus 70%), the overall success rate was marginal. This was due
to the substandard performance in grammar. This information will
be shared with both the Business Communications faculty, and the
faculty in the College of Arts and Sciences. Additional emphasis
will be placed upon this aspect of communications during Spring 2004.
A similar procedure will be used to evaluate communications skills in Spring
2004, with the following improvement: the Communications faculty will request
that students, as part of a late semester examination, respond to a written
assignment provided by the COBA SACS/AACSB Standards committee (e.g., a letter
to a firm requesting product information and availability). A random sample
of responses will be selected and evaluated by the SACS/AACSB Standards committee
based upon the criteria used in Fall 2003 (and reported above).
Bachelor of Business Administration with a concentration in Marketing
(BBA-MKT)
Instructional Degree Program
Fall 2003
Assessment Period Covered
February 12, 2004
Date Submitted
Intended Educational (Student) Outcome:
NOTE: There should be one form for each intended outcome listed. Intended
outcome should be restated in the box immediately below and the intended
outcome number entered in the blank spaces.
3. Students will perceive program to be a valuable educational experience.
First Means of Assessment for Outcome Identified Above:
3a. Means of Program Assessment & Criteria for Success:
A general perception test will be administered in the capstone
undergraduate and graduate business courses to assess program curriculum,
faculty, advising and career services, computing facilities, student
clubs, college experience, pedagogical approaches, and core business
courses.
3a. Summary of Assessment Data Collected:
Majors in the pertinent areas appear to perceive that they have
received a good educational experience. This analysis is based on
the high average scores for each major class, and related academic
experiences. Only two major areas of concern emerged from the survey.
Students expressed the desire for more night- time courses and students
wanted greater accessibility to computer resources.
3a. Use of Results to Improve Instructional Program:
Scheduling is being reviewed to accommodate both more evening
courses and greater accessibility to computing facilities.
SUPPORT DOCUMENTATION
SOURCE |
LOCATION/Special Instructions |
Undergraduate Business Test by ETS |
|
BA 3310 Final Examination |
|
General Perception Test |
|