ASSESSMENT REPORT

FOR



Bachelor of Business Administration with a concentration in Business Administration (BBA-BA)
Instructional Degree Program

Spring 2004
Assessment Period Covered

June 28, 2004
Date Submitted

Expanded Statement of Institutional Purpose Linkage:
Institutional Mission Reference:
Texas A&M International University, a Member of the Texas A&M University System, is committed to the preparation of students for leadership roles in their chosen profession and in an increasingly complex, culturally diverse state, national, and global society. Through instruction, faculty and student research, and public service, Texas A&M International University is a strategic point of delivery for well-defined programs and services that improve the quality of life for citizens of the border region, the State of Texas, and national and international communities.

College/University Goal(s) Supported:
The primary objectives of the College of Business Administration are directed toward the parameters of education for the administration of business organizations.  To this end, curriculum development is a continuous activity in response to social, economic and technological developments reflected in the evolving knowledge in the behavioral and quantitative sciences.

Intended Educational (Student) Outcomes:
1. Students should demonstrate a basic understanding of the concepts included in the COBA common body of knowledge.

2. Graduates will demonstrate competency in communication skills.

3. Students will perceive program to be a valuable educational experience.



ASSESSMENT REPORT

FOR



Bachelor of Business Administration with a concentration in Business Administration (BBA-BA)
Instructional Degree Program

Spring 2004
Assessment Period Covered

June 28, 2004
Date Submitted

Intended Educational (Student) Outcome:
1. Students should demonstrate a basic understanding of the concepts included in the COBA common body of knowledge.

First Means of Assessment for Outcome Identified Above:

1.Means of Program Assessment & Criteria for Success:
The undergraduate business test produced and graded by the Educational Testing Service will be used to determine mastery of the common core.  The test will be given to graduating business students. The assessment indicators are accounting, economics, management, quantitative business analysis, finance, marketing, legal and social environment, and international issues.  Our benchmark for success is that students will perform overall at the mean score of 152 reported for institutions that administered the test during spring 2003 and at the assessment indicators mean scores (see below) reported for the institutions that administered the test during spring 2003.

1. Summary of Assessment Data Collected:
The mean score for the 119 students taking the examination was 145.2 versus a mean of 152 for all institutions that administered the test during spring 2003. The scores on the assessment indicators are as follows:    

    Institutional Mean (Spring 2003)
1. Accounting  37.7%  44.6%
2. Economics  39.9% 43.2%
3. Management 48.3% 57.6%
4. Quantitative 48.9%  56.7%
5. Finance 31.7% 36.6%
6. Marketing 44.8%  47.3%
7. Legal Environment  43.5% 49.8%
8. International 45.3%  44.6%

1. Use of Results to Improve Instructional Program:
Overall our students did not place at the 50 percent of all institutions that administered the test during spring 2003. Except for International Issues, students did not attain a mean level of performance in the business fields listed as compared to other institutions that administered the test during spring 2003. Students seem to have performed relatively better in Marketing, Economics, and Finance but absolute performance was better in Quantitative Business Analysis and Management. Departments will make appropriate modifications to the content and coverage of the common core courses and the test will be repeated during fall 2004.



ASSESSMENT REPORT

FOR



Bachelor of Business Administration with a concentration in Business Administration (BBA-BA)
Instructional Degree Program

Spring 2004
Assessment Period Covered

June 28, 2004
Date Submitted

Intended Educational (Student) Outcome:

2. Graduates will demonstrate competency in written communication skills

First Means of Assessment for Outcome Identified Above:

2. Means of Program Assessment & Criteria for Success:
A random sample of 13 final examinations was extracted from the BA 3310 (Business Communications) course. The student responses were read by a committee of four (4) senior faculty and evaluated on the following criteria:

  1. Clarity = understandability
  2. Style = is the writing appropriate for a business environment
  3. Grammar = spelling, syntax, sentence structure, etc.

Each examination was scored as acceptable (1) or unacceptable (0) for each criterion.

Overall, the percentage of acceptable answers should exceed 70%; in each category the percentage should exceed 75%.

2. Summary of Assessment Data Collected:
For clarity, the percentage of acceptable essays was 82.05%

For style, the percentage of acceptable essays was 73.50%

For grammar, the percentage of acceptable essays was 47.01%

Overall, the percentage of acceptable essays was 67.52%

2. Use of Results to Improve Instructional Program:
Overall students did not meet expected performance. Grammar continues to be an area of concern. This information will be again shared with both the Business Communications faculty, and the faculty in the College of Arts and Sciences. Added emphasis will be placed upon this aspect of communications during fall 2004. In addition, the College of Business will increase the recruiting of faculty in this field.



ASSESSMENT REPORT

FOR



Bachelor of Business Administration with a concentration in Business Administration (BBA-BA)
Instructional Degree Program

Spring 2004
Assessment Period Covered

June 28, 2004
Date Submitted


Intended Educational (Student) Outcome:

3. Students will perceive program to be a valuable educational experience

First Means of Assessment for Outcome Identified Above:

3. Means of Program Assessment & Criteria for Success:
The AACSB/EBI MBA Exit Study Survey was administered to 37 graduating business students. The survey measures student perception of the quality of instruction and faculty, breadth of the curriculum, quality of academic support services, quality of facilities and computing resources, learning outcomes, and overall satisfaction with the program. The results are compared against 6 self-selected similar institutions, all institutions of the same classification as TAMIU, and against all institutions participating in the survey.

3. Summary of Assessment Data Collected:
In overall satisfaction our undergraduate business program ranked 1 out of 7 when compared to the self-selected peer institutions. Students were more satisfied with quality of faculty and instruction, learning outcomes, and support services as compared to the levels of satisfaction expressed on these factors by students at the peer institutions. Out of 71 institutions classified in the same category as TAMIU and that administered this survey, our undergraduate business program ranked 9. Out of 182 institutions participating in the survey, ours ranked at number 32. Although the overall mean satisfaction index for our undergraduate business program was higher than that of our peer institutions, the difference was statistically significant only when compared against the self-selected peer institutions.  

3. Use of Results to Improve Instructional Program:
The survey will be administered to a bigger sample during fall 2004.



SUPPORT DOCUMENTATION

SOURCE

LOCATION/Special Instructions

ETS-Business Exam
(Common Core)

 

AACSB Exit Survey