Jorge Nazarín, ’09, owner, Momentum Running Co.
Jorge Nazarín owns Momentum Running Co., a running
specialty store he and his wife Christina, (’10, ’12) opened in
2013.
Originally from Guadalajara, México, Nazarín and his single
mother initially settled in nearby Zapata,TX when he was 12
years old. He did not speak a word of English at that time and
remembers he learned the language on his own in middle
school by patiently reading books below his grade level such as
“Amelia Bedelia” while his friends enjoyed advanced books such
as “Harry Potter.”
Today, Nazarín and his wife own a running specialty store
and through exclusive contracts with brand giants such as
Nike, are able to offer rare items in their store for running,
weightlifting, swimming, triathlons, Crossfit and Zumba that no
one in Laredo, including large department stores, offers.
WE MEAN BUSINESS
“TAMIU changed my life because it taught me to carry
myself professionally, understand the importance of
deadlines and key business concepts such as supply and
demand and risk calculation. My advice to current business
students is to make sure they carry their vision to reality.”
Jorge Nazarín
“The secret sauce of Momentum Running Co. is the unique
shoe fitting process, customer service, and the products we have
to offer,” Nazarín said, “We keep our specialty store special.”
He explained that Momentum Running Co. distinguishes
itself from others by providing a mix of specialty products while
presenting each product carefully to customers. Relationship
building with customers and quality service are also key
components, he said.
“TAMIU changed my life because it taught me to carry
myself professionally, understand the importance of deadlines
and key business concepts such as supply and demand and risk
calculation. My advice to current business students is to make
sure they carry their vision to reality,” he said.
“No goal or no dream is too high or impossible, but it will
not be a reality without execution,” he said, “You can think of or
can have the greatest idea in the world, but it will be nothing
without taking action.”
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