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BACHELOR OF BUSINESS ADMINISTRATION CONCENTRATION IN MARKETING


Following is one suggested four-year degree plan. Students are encouraged to see their advisor each semester for help with program decisions and enrollment. Students are responsible for reviewing the Program of Study Requirements.
*See the University Core Curriculum Requirements in Appendix A for approved list of course options.

FALL				HOURS	SPRING			HOURS
FRESHMAN YEAR					FRESHMAN YEAR
ENGL		1301	English Composition I	3	ENGL	1302	English Composition II	3
HIST		1301	U.S. to 1877	3	HIST	1302	U.S. since 1877	3
MATH		1324	Business Math I	3	MATH	1325	Business Math II	3
			Visual/Performing Arts*	3	SPCH	1311	Fundamentals of Speech	3
			Natural Science*	4			Natural Science*	4
			Activity or Wellness*	1
Total				17				16

SOPHOMORE YEAR					SOPHOMORE YEAR
ENGL			Survey of Literature*	3	ECO	2302	Prins of Microeconomics	3
ECO		2301	Prins of Macroeconomics	3	ACC	2302	Intro to Managerial Acc	3
ACC		2301	Intro to Fin Acc	3	PSCI	2306	American State Govt	3
DS		2310	Business Statistics I	3	MIS	3310	Management Info Systems	3
PSCI		2305	American National Govt	3			General Elective¹	3
Total				15				15

JUNIOR YEAR					JUNIOR YEAR
BA		3301	Prof Written Comm	3	FIN	3310	Introduction to Finance	3
BA		3310	Legal Environ Business	3	MKT	3330	Advertising&Promotion	3
MKT		3310	Principles of Marketing	3	MGT	3310	Principles of Mgt&Org Beh	3
ECO		3320	Managerial Economics	3	POM	3310	Prod Operations Mgmt	3
BA		3320	International Business	3			Advanced Business Elec	3

Total				15				15

SENIOR YEAR					SENIOR YEAR
MKT		3320	Buyer Behavior	3	MKT	4390	Marketing Probs&Pols	3
TIL		3340	Business Logistics Mgmt	3	MKT	4310	International Marketing	3
MKT		4320	Marketing Research	3	MKT	4330	Marketing management	3
			Advanced Business Elec	3			Advanced Business Elec	3
							General Elective¹	3
Total				12				15

TOTAL SEMESTER CREDIT HOURS: 120

¹Select from ANTH/GEOG/GENU/HIST/PHIL/PSYC/SOCI/MATH/SPCH/SCIENCE

Actual degree plans may vary depending on availability of courses in a given semester.
	Some courses may require prerequisites not listed.