2014-2015 University Catalog

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COMM 3323

Public Relations Campaigns

Three semester hours.

This course offers practical application of public relations in solving a variety of organizational communication challenges and opportunities. It will integrate theory, techniques and research methods in the planning and execution of public relations projects, programs and/or campaigns for one or more specific organizations. The objectives, planning, staffing, budgeting, implementation, and evaluation of public relations programs will be emphasized. Prerequisite: COMM 3322.

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