2014-2015 University Catalog

Home >> Course Descriptions >> College of Business Administration

MKT 3310

Principles of Marketing

Three semester hours.

An introductory course in marketing presenting the basic components of marketing including product policy, promotion, pricing, and distribution of goods, services and ideas to consumers and other buyers within a set of environmental forces that affect marketing decisions. Written and/or oral presentations are required. Prerequisite: Junior standing.

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