2016-2017 University Catalog

Home >> Course Descriptions >> A.R. Sanchez, Jr. School of Business

MKT 4320

Marketing Research

Three semester hours.

Study of the scientific methods in marketing research with emphasis on collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisites: MKT 3310 and DS 2310.

Home - General Information - Student Services -
Academic Undergraduate Regulations -
Undergraduate Degrees - Academic Graduate Regulations -
Graduate Degrees - Course Descriptions - Faculty -
Appendix A - Appendix B - Appendix C - Appendix D