2014-2015 University Catalog

Home >> Course Descriptions >> College of Business Administration

MKT 5300

Marketing Concepts

Three semester hours.

A course presenting the components of marketing including the creation, promotion, pricing and distribution of goods, services and ideas to consumers and other buyers within a set of environmental forces that affect marketing decisions. Prerequisite: Graduate standing.

Home - General Information - Student Services -
Academic Undergraduate Regulations -
Undergraduate Degrees - Academic Graduate Regulations -
Graduate Degrees - Course Descriptions - Faculty -
Appendix A - Appendix B - Appendix C - Appendix D

5201 University Boulevard, Laredo, TX 78041-1900 Work956.326.2100