2014-2015 University Catalog
Three semester hours.
A course presenting the components of marketing including the creation, promotion, pricing and distribution of goods, services and ideas to consumers and other buyers within a set of environmental forces that affect marketing decisions. Prerequisite: Graduate standing.
Academic Undergraduate Regulations -
Undergraduate Degrees - Academic Graduate Regulations -
Graduate Degrees - Course Descriptions - Faculty -
Appendix A - Appendix B - Appendix C - Appendix D