2015-2016 University Catalog
Principles of Transportation
Three semester hours.
A study of the field of domestic freight and passenger transportation as an environment in which users (shippers, receivers, passengers), providers (carriers) and the government (federal, state, local) operate. Management strategy and decision making of the business firm as user of transportation services are emphasized, as well as domestic intercity transportation of property (freight). Prerequisite: MKT 3310.
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