Hospitality Sales & Marketing


Managing Quality Service in Hospitality teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other courses in this subject area skip over guest-focused service strategy in hospitality or service. This course fully covers the topic of managing hospitality organizations by using real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest Airlines and many others.

Tuition: $3,695.00
Length: 210.00 Hours (Online)
Open Enrollment
*We offer open enrollment in which students can sign up at any time. Students can proceed as fast or slow as they want, but must complete the program in a maximum of 6 months. If you need more time, extensions are available for a small fee. *

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This training program combines a four course training track:

  • Managing Quality Service in Hospitality
  • Hospitality Sales

The Job Outlook

Employment of lodging managers is expected to grow 8 percent from 2010 to 2020, slower than the average for all occupations. Despite expected growth in tourism and travel, fewer managers will be needed as the lodging industry shifts to building more limited-service hotels and fewer full-service properties that have separate departments to manage.

Managing Quality Service in Hospitality

Each module includes at suggested hospitality activities for students, in which students are encouraged to visit local organizations to talk with guests, employees and managers to obtain a variety of perspectives on the guest experience. Other activities will have students going to the internet to visit established sites for hospitality organizations.

Real and hypothetical hotels, restaurants, and other business types found in the hospitality industry are included as case studies giving the opportunity for reflection on hospitality concepts and principles. The "Ethics in Business" segments encourage students to analyze ethical issues associated with each topic.

After completing this course, you should be able to: 

  • Identify the steps for preparing a hospitality service strategy
  • Define the beliefs, values, and norms of hospitality culture
  • Identify strategies for training, motivating, and rewarding hospitality service staff
  • Identify the steps for developing and implementing a service delivery system
  • Identify the steps for measuring service delivery and repairing service delivery gaps

Hospitality Sales

Drawing from the insights of leading sales executives, Hospitality Sales covers the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This course explores customer motives and how sales professionals can tailor their approach to the buyer’s perception of value. This Hospitality Sales course will help you understand the new world of buyer-seller relationships and succeed in each sales situation. 

After completing this course, you should be able to:

  • Comprehend the basics of the hospitality industry
  • Identify factors affecting the buyer-seller relationship
  • Identify the steps for approaching and negotiating with the buyer
  • Identify the steps for forming a proposal and implementing after the sale

Identify the steps for managing your career as a sales professional

Funding for Courses:
Sallie Mae Career Training LoanSM
The Career Training LoanSM has been designed specifically to help you finance your education or training and offers hundreds of dollars in savings over other financing options. It can be used for distance learning or other continuing education programs to cover the total cost of education and related expenses, and loan applications can often be completed within minutes. www.salliemae.com/tamiucontedu
No refunds to Sallie Mae Loans after the start of class.


***Refunds/Cancellations/Withdrawals ***


Contact Us

5201 University Boulevard, Laredo, TX 78041-1900 Work956.326.2100