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Paul A. Herbig

TAMIU Faculty Authored Book Collection

Paul A. Herbig

handbook of cross-cultural marketing

Handbook of cross-cultural marketing. Binghamton, NY: International Business Press 1998

handbook

Innovation Japanese style A cultural and historical perspective. Westport, Conn: Quorums Book 1995

The innovation matrix: Culture and structure prerequisites to innovation

The innovation matrix: Culture and structure prerequisites to innovation. Westport, Conn: Quorum Book 1994

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