Book Authored By TAMIU Professor Published

A book written by Texas A&M International University Assistant Professor of Marketing Paul Herbig has been published by Quorum Books.

The book, Marketing Japanese Style, examines how Japanese firms actually market to their Japanese customers. Each of the four P's of marketing-product, promotion, place, and price--are explored, and Japanese cultural, strategic, and negotiation practices are described in detail.

Herbig, an Assistant Professor of Marketing with TAMIU's Graduate School of International Trade and Business Administration, joined the faculty in 1994.

He has previously taught at Indiana University and Jacksonville State University. Prior to joining academia, he worked in marketing management at AT&T, Honeywell, and Texas Instruments.

His research interests include reputation and marketing signaling, industrial trade shows, futuristics, cross-cultural influences on innovation, and Japanese marketing practices.

Herbig holds a Bachelor of Science in Computer Science from the Rose Hulman Institute of Technology in Indiana and a Master of Business Administration in Decision Sciences, Statistics, and Business Economics from the University of Notre Dame, with doctoral work underway at Indiana University.

He is the author of Innovation Matrix: Culture and Structure Prerequisites to Innovation and Innovation Japanese Style: A Cultural and Historical Perspective, published by Quorum in 1994 and 1995, respectively. Herbig has also authored over 150 journal articles and has contributed to several books, including Advances in Global High Technology Management and Globalization of Consumer Markets.

He is a member of several professional associations including the American Marketing Association, Academy of Marketing Science, Southern Marketing, Midwest Marketing Association, Atlantic Marketing Association, Academy of International Business Association for Global Business, Association of Japanese Business Studies, and Southwest Marketing.

For more information on Professor Herbig's new book, please contact the TAMIU Office of Public Affairs at 326-2180.

3 January 1996