Creating and Marketing on the Web
Non-credit Course Offered at TAMIU
Unlock the secrets of the World Wide Web and learn the secrets to creating and marketing a successful Web site with a class offered at Texas A&M International University Saturday, Sept. 8 from 8 a.m. - 5 p.m.
Registration is currently underway. Tuition is $199 per person or $149 for TAMIU employees, students and alumni.
Contact Cindy Martínez, program coordinator, at firstname.lastname@example.org or 326.2486 to register.
This non-credit course, offered by the College of Business Administration's division of international business, will show participants how to improve and expand their business by using the Internet. Learn strategies, business models and industry standards that make a professional Web site. More importantly, students will understand what it takes to make their site and their business stand out.
This course is geared toward entrepreneurs, administrators and business professionals who want to learn about Internet marketing. No previous Web experience is necessary. Participants will learn how to get the necessary resources to establish a commanding and beneficial presence on the Web.
Main topics covered include:
- Planning and organizing the site
- Revenue and advertising
- Checking site for maximum performance
- Developing and understanding the brand,
- Making the site stand out
- Collecting e-mail addresses
- Marketing strategies for Web sites
- Public relations and non-traditional promotions
- Directing traffic to the site
- Customer services and pulling it together.
The course will be taught by Hugo Luís García, a full-time MIS/DS instructor at the University. He has designed and implemented both networking and customized application solutions for several businesses. García has a master's degree in information systems.
For more information, please contact Martínez at email@example.com, 326.2486 or visit offices in PH 304.
University office hours are 8 a.m. - 5 p.m., Monday through Friday.
Journalists who need additional information or help with media requests
and interviews should contact the Office of Public Relations, Marketing and Information
Services at firstname.lastname@example.org