TAMIU Partners with Strategic Marketing Affiliates
Posted: 8/16/12

TAMIU Partners with
Strategic Marketing Affiliates

College Station  – The Texas A&M University System is pleased to announce Texas A&M International University’s (TAMIU) recent agreement with Strategic Marketing Affiliates (SMA) to manage its domestic U.S. trademark licensing program. The new partnership will provide TAMIU with access to SMA’s brand development, protection and revenue generation services. The licensing program, which started on July 1, 2012, will enhance the institution’s brand recognition and increase the availability of licensed merchandise.

“We are excited to have the opportunity to represent Texas A&M International University in its trademark licensing interests,” said Robert Bernard, president/CEO of Strategic Marketing Affiliates, Inc.,  “Our company and the Texas A&M System share the same goals and objectives for its licensing programs.  We are looking forward to implementing some really special programs for the members of the Texas A&M System.”

With the addition of TAMIU, SMA now represents 10 universities within the Texas A&M System.  These universities include Prairie View A&M University, Tarleton State University, Texas A&M University-Central Texas, Texas A&M University-Commerce, Texas A&M University-Corpus Christi, Texas A&M University-Kingsville, Texas A&M University-San Antonio, Texas A&M University-Texarkana, and West Texas A&M University.

SMA also manages the trademark licensing programs for the Texas A&M Health Science Center as well as the Texas A&M System’s seven state agencies: Texas A&M AgriLife Research, Texas A&M Engineering Experiment Station, Texas A&M Forest Service, Texas A&M AgriLife Extension Service, Texas A&M Engineering Extension Service, Texas A&M Veterinary Medical Diagnostic Laboratory, and Texas A&M Transportation Institute.

About Texas A&M International University:

Located on the US-México border, Texas A&M International University (TAMIU) is a primarily Hispanic-serving, state-assisted institution founded in 1970. It joined The Texas A&M University System in 1989.  Its 300-acre campus is located in northeast Laredo on former ranchland.  It is home to approximately 7,000 students from all around the world. The University offers undergraduate, graduate and doctoral degrees in the arts and sciences, business, education and nursing, and maintains a special focus on developing an international academic agenda for the State of Texas.

About The Texas A&M University System:

The Texas A&M System is one of the largest systems of higher education in the nation, with a budget of $3.5 billion. Through a statewide network of 11 universities, seven state agencies and a comprehensive health science center, the A&M System educates more than 120,000 students and makes more than 22 million additional educational contacts through service and outreach programs each year. Externally funded research expenditures exceed $780 million and help drive the state’s economy.

About SMA:

Strategic Marketing Affiliates is an Indianapolis-based, full-service licensing organization, which represents more than 265 colleges and universities located throughout North America. The 15-year-old agency is the fastest-growing collegiate licensing agency in the U.S., with offices in Indiana, Colorado, New York and Ohio.

For more information regarding SMA, please visit www.smaworks.com.


Journalists who need additional information or help with media requests and interviews should contact the Office of Public Relations, Marketing and Information Services at prmis@tamiu.edu

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