The herd began to make strategic appearances on campus social media and teaser videos, leading up to another student-focused outdoor Fall celebration. Dubbed “U are Dear to Us,” the campus-wide celebratory event included a dedicated microsite with heartfelt messages written to students from University offices, departments, Colleges/ Schools answering what makes students ‘deer/ dear’ to the hundreds of faculty and staff members who continue to serve them daily. A much-beloved scavenger hunt led to thousands of commemoratively branded mini deer toys lined into a U-shape underneath the iconic Sue and Radcliffe Killam Library dome. There, students were able to walk away secure in the knowledge of what makes them dear to the University…and their own commemorative mini deer toy, of course. For more statistics see page 42. Stay Social. We <3 seeing you on social, Dustdevils! Here’s some of our “viral” social media postings. #txamiu @TXAMIU 10
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