Lionel Sosa

An advertising and marketing executive, Sosa founded Sosa, Bromley, Aguilar & Associates (now Bromley Communications), the largest Hispanic-advertising agency in the U.S. with billings of $125 million.


From 1991 to 1995 he was Chairman of DMB&B/Américas, a network of 23 ad agencies in the U.S. and Latin America with billings of $500 million representing multinational clients such as Coca-Cola, Burger King, Anheuser Busch, American Airlines, 23 Procter & Gamble brands, Western Union and Sprint. 


From 1995 until 2000, Sosa headed Garcia•LKS, the Southwest’s largest independent Hispanic advertising agency, founded by his wife and business partner, Kathy Sosa.


Lionel is a media consultant for President George W. Bush in the current 2004 campaign and has been Hispanic Media Consultant in six Republican presidential campaigns beginning in 1980.


Sosa was named one of the 100 Most Influential Hispanics in the U.S. by Hispanic Business magazine.  He is the author of The Americano Dream: How Latinos Can Achieve Success in Business and in Life, published in 1998 by Dutton.


Lionel was named to the Texas Business Hall of Fame and was selected as one of the
25 Most Influential Texans by Texas Monthly magazine.  He received the Role Model Award for Diversity from the American Advertising Federation of New York.


Currently, Sosa is a member of the Board of Regents of The Texas A&M University System and is a member of the board of ACT (American College Testing), AVANCE and the Hispanic Scholarship Fund.  He serves on Eastman Kodak’s Diversity Advisory Panel and is a former Vice-Chairman of the Board of Trustees of the University of the Incarnate Word.  Sosa has chaired both the United Way of San Antonio and the San Antonio Symphony.  In the spring of 2001, Lionel was a Fellow at the Institute of Politics at Harvard University in Cambridge.


Mr. Sosa was appointed to the Board of Regents by Governor George W. Bush in 1999.

He serves on the Committee on Audit.  Mr. Sosa is chairman of the Committee on Educational Access.  His term will expire February 1, 2005.


Revised 09/22/2003