 |
|
|
 |
MKT
3310
|
Principles
of Marketing
|
|
Three
semester hours |
|
An
introductory course in marketing presenting the basic components of
marketing including product policy, promotion, pricing, and distribution
of goods, services and ideas to consumers and other buyers within
a set of environmental forces that affect marketing decisions.
Written and/or oral presentations are required. Prerequisite:
Junior standing. |
|
|