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MKT
3320
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Buyer
Behavior
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| Three semester hours |
| An interdisciplinary approach to understanding buyer decision-making processes and psychological, sociological, and cultural factors influencing the processes. Analysis of marketing mix strategies and policies in a behavioral context. Prerequisite: MKT 3310 . |
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A&M International University Copyright 2002 All rights reserved |
Last Updated: November
8, 2002
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