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MKT
3325
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Marketing
Channels
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| Three semester hours |
| A study of alternative channels of distribution directing products from producers to consumers. The course focuses on intermediaries, found in most channels, who perform a variety of functions as independent organizations. Best known among such middlemen for consumer products are wholesalers and retailers. Prerequisite: MKT 3310. |
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A&M International University Copyright 2002 All rights reserved |
Last Updated: November
8, 2002
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