|
MKT
4310
|
|
International
Marketing
|
| Three semester hours |
| Comparative analysis of cultural, legal, political, economic, and technological environments as they affect marketing strategy in the international marketplace. Special emphasis on problems of the multinational corporation and its role in the current world economy. Prerequisite: MKT 3310. |
|
View at 800x600 |
® Trademark Texas
A&M International University Copyright 2002 All rights reserved |
Last Updated: November
8, 2002
|
