A&M International Marketing Students Get Hands-On Marketing Experience

Texas A&M International University's Marketing Associates, a student chapter of the American Marketing Association (AMA), has entered into a joint endeavor with Boing Beverage Corporation, a Mexican-based corporativa or employee-owned company.

TAMIU Marketing Associates will gain hands-on real world marketing experience by working with Boing to introduce a new line of fruity beverages into the Laredo market through their exclusive local distributor Astro Vending of Laredo Incorporated.

A&M International Marketing Associates will assist Astro Vending with sales calls, consumer product preference surveys in retail outlets, product promotion, and advertising tactics.

Boing has agreed to serve as the student chapter's national sponsor by donating products to be used for student fund-raising activities.

A&M International student chapter representatives will present the results of their hands-on marketing endeavor with Boing Beverage Corporation at the national convention of the American Marketing Association in April in New Orleans.

Faculty sponsor for the group is Paul Herbig, Assistant Professor of Management and Marketing in the College of Business Administration. For additional information, contact Herbig at 326 - 2521.