TAMIU SBDC Hosts Email Marketing Seminar Thursday

More than 500,000 small businesses and organizations use e-mail marketing to help grow their business.

Learn how to build relationships that are the key to the success of your goals with easy, inexpensive and highly effective email marketing through a session hosted by the Texas A&M International University Small Business Development Center (TAMIU-SBDC).

The event, free of charge and open to the public, is Thursday, Nov. 20, from 9 a.m. – noon at the Laredo Public Library, 1120 E. Calton Rd.

The seminar will explore the basics of what email marketing is, why it works well, and how it easily integrates with social networking sites.

This session will teach participants how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased engagement, revenue, and profits.

Topics to be discussed include: permission-based email marketing and becoming a trusted sender, email list building, increasing deliverability and open rates, writing good subject lines and content and getting readers to take action, tracking results and what to do with this information, and how email and social media marketing work together to achieve goals.

For more information or to register, call the TAMIU-SBDC office at 326.2827, or register online at http://sbdc.tamiu.edu

Journalists who need additional information or help with media requests and interviews should contact the Office of Public Relations, Marketing and Information Services at prmis@tamiu.edu