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| COMM 4321 |
| Persuasion. |
| Three semester hours. (FL-Even) |
| The course examines how purposeful communication changes and strengthens attitudes. It asks: Why are evaluative and proactive messages satisfying, when they are, for both those persuading and being persuaded? Conversely, when (and why) are efforts at persuasion inappropriate, ineffective, or offensive? The course illustrates how these differences can be understood in theory and practice. |
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