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2013-2014 University Catalog

Home >> Course Descriptions >> College of Business Administration

MKT 3325

Marketing Channels

Three semester hours.

A study of alternative channels of distribution directing products from producers to consumers. The course focuses on intermediaries, found in most channels, who perform a variety of functions as independent organizations. Best known among such middlemen for consumer products are wholesalers and retailers. Prerequisite: MKT 3310.

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