2013-2014 University Catalog

Home >> Course Descriptions >> College of Business Administration

MKT 3351

Personal Selling

Three semester hours.

This course introduces the student to the basic sales concepts. Topical coverage includes: the psychology of personal selling; planning and presentation; the sales approach; the interview; and closing the sale. Prerequisite: MKT 3310.

Home - General Information - Student Services -
Academic Undergraduate Regulations -
Undergraduate Degrees - Academic Graduate Regulations -
Graduate Degrees - Course Descriptions - Faculty -
Appendix A - Appendix B - Appendix C - Appendix D