TAMIU Forges New “Powered” Identity

This Fall at Texas A&M International University you may sense a definite power surge.

TAMIU has launched a new identity campaign designed to consistently capture its mission and power to help all imagine their possibilities. The campaign, launching with Thursday’s start of Fall classes, focuses on the identity phrase “Powered by TAMIU.”

TAMIU president Ray Keck said the phrase offers a spirited and confident assessment of the power of higher education.

“TAMIU has an energy and a passion for education and leadership that it shares on a daily basis. That power translates into generations of brighter futures. When we say ‘Powered by TAMIU,’ we are sharing our confidence, our pride and our commitment to degree programs, initiatives, faculty and facilities that will change and power lives to greatness. Our core statement is ‘Imagine the possibilities…when you’re powered by TAMIU,’ ” Dr. Keck said.

The campaign relies heavily on social and interactive media. The University is marshaling and enhancing its existing social media programs on Facebook, Twitter, YouTube and Foursquare and launching a smartphone component that provides portable University information access. It will also drive increased use of smartphone, social media and web-brokered campaign interactions and collaborations with University service providers and friends.

The identity campaign was developed by the University’s Office of Public Relations, Marketing and Information Services in cooperation with its Office of Recruitment and Office for Institutional Advancement. Feedback from student surveys and others was also studied.

The campaign will infuse all the University’s promotional materials, signage and become a key part of campus life through collaborations and community-building initiatives. Flags proclaiming “Powered by TAMIU” are distributed throughout campus and buttons and student T-shirts already dot the campus.

In addition to identity materials, the campaign is tied to the University’s strategic goals in recruitment, retention, participation and sustained relationships.

“Like so much of what the University does, this identity should be shared. We feel it will resonate well with our students, faculty, alumni and community partners, and we look forward to building this identity with them,” Keck concluded.

For additional information, contact the Office of Public Relations, Marketing and Information Services at 956.326.2182, email prmis@tamiu.edu, click on www.tamiu.edu/Poweredby.shtml or visit offices in the Sue and Radcliffe Killam Library, room 268.

University information is also available on the University’s social media sites on Facebook, Foursquare, Twitter and YouTube.

University office hours are from 8 a.m. – 5 p.m. Monday-Friday.

Journalists who need additional information or help with media requests and interviews should contact the Office of Public Relations, Marketing and Information Services at prmis@tamiu.edu