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| Home >> Course Descriptions >> College of Business Administration |
| MKT 3310 |
| Principles of Marketing |
| Three semester hours. |
| An introductory course in marketing presenting the basic components of marketing including product policy, promotion, pricing, and distribution of goods, services and ideas to consumers and other buyers within a set of environmental forces that affect marketing decisions. Written and/or oral presentations are required. Prerequisite: Junior standing. |
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