x
  
  

2015-2016 University Catalog

Home >> Course Descriptions >> College of Business Administration

MKT 4310

International Marketing

Three semester hours.

Comparative analysis of cultural, legal, political, economic, and technological environments as they affect marketing strategy in the international marketplace. Special emphasis on problems of the multinational corporation and its role in the current world economy. Prerequisite: MKT 3310.

Home - General Information - Student Services -
Academic Undergraduate Regulations -
Undergraduate Degrees - Academic Graduate Regulations -
Graduate Degrees - Course Descriptions - Faculty -
Appendix A - Appendix B - Appendix C - Appendix D