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BACHELOR OF BUSINESS ADMINISTRATION
CONCENTRATION IN MARKETING

 

Following is one suggested four-year degree plan. Students are encouraged to see their advisor each semester for help with program decisions and enrollment. Students are responsible for reviewing the Program of Study Requirements.

*See the University Core Curriculum Requirements in Appendix A for approved list of course options.
 
FALL
HOURS SPRING
HOURS
FRESHMAN YEAR FRESHMAN YEAR
ENGL
1301 English Composition I
3
ENGL 1302 English Composition II 3
HIST
1301 U.S. to 1877
3
HIST 1302 U.S. since 1877 3
MATH
1324

Business Math I

3
MATH 1325 Business Math II 3
  Visual/Performing Arts*
3
SPCH 1311 Fundamentals of Speech 3
  Natural Science*
4
    Natural Science* 4

  Activity or Wellness*
1
       
Total 17   16
 
SOPHOMORE YEAR
SOPHOMORE YEAR
ENGL   Survey of Literature* 3 ECO 2302 Prins of Microeconomics
3
ECO 2301 Prins of Macroeconomics 3 ACC 2302 Intro to Managerial Acc
3
ACC
2301 Intro to Fin Acc 3 PSCI 2306 American State Govt
3
DS
2310 Business Statistics I 3 MIS 3310 Management Info Systems
3
PSCI
2305 American National Govt 3     General Elective1
3
Total 15  
15
 

JUNIOR YEAR
JUNIOR YEAR
BA
3301 Prof Written Comm 3 FIN 3310 Introduction to Finance
3
BA 3310 Legal Environ Business 3 MKT 3330 Advertising&Promotion
3
MKT 3310 Principles of Marketing 3 MGT 3310 Principles of Mgt&Org Beh
3
ECO 3320 Managerial Economics 3 POM 3310 Prod Operations Mgmt
3
BA 3320 International Business 3     Advanced Business Elec
3
   
     
Total 15  
15
 

SENIOR YEAR
SENIOR YEAR
MKT 3320 Buyer Behavior 3 MKT 4390 Marketing Probs&Pols
3
TIL 3340 Business Logistics Mgmt 3 MKT 4310 International Marketing
3
MKT 4320 Marketing Research 3 MKT 4330 Marketing management
3
    Advanced Business Elec 3     Advanced Business Elec
3
            General Elective1
3
Total 12  
15
 
TOTAL SEMESTER CREDIT HOURS:     120
 
1Select from ANTH/GEOG/GENU/HIST/PHIL/PSYC/SOCI/MATH/SPCH/SCIENCE
 
Actual degree plans may vary depending on availability of courses in a given semester.
 
Some courses may require prerequisites not listed.

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