2016-2017 University Catalog

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BACHELOR OF BUSINESS ADMINISTRATION
CONCENTRATION IN MARKETING

Following is a suggested four-year degree plan. Students are encouraged to see their advisor each semester for help with program decisions and enrollment; responsible for reviewing the Program of Study Requirements; responsible for meeting all course prerequisites; and must meet foreign language and writing intensive course requirements for graduation. See Academic Regulations-Undergraduate online.

*See Appendix A: Core Curriculum and Optional Course Information in the University Catalog.

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Freshman Year

Fall Semester
Course	Hours
ENGL 1301 - English Composition I	3
HIST 1301 - U.S. to 1877	3
MATH 1324 - Business Math I	3
UNIV 1101 - Learning in a Global Context I	1
Creative Arts*	3
Life & Physical Science Lab*	1
Life & Physical Science*	3
Total	17

Spring Semester
Course	Hours
ENGL1302 - English Composition II	3
HIST 1302 - The U.S. Since 1877	3
MATH 1325 - Business Math II	3
UNIV 1402 - Signature Course	4
Life & Physical Science Lab*	1
Life & Physical Science*	3

Total	17

Sophomore Year

Fall Semester
Course	Hours
ACC 2301 - Intro to Fin Acc	3
DS 2310 - Business Statistics I	3
ECO 2301 - Prins of Macroeconomics	3
PSCI 2305 - American National Govt	3
Language, Philosophy&Culture	3
Total	15

Spring Semester
Course	Hours
ACC 2302 - Intro to Managerial Acc	3
ECO 2302 - Prins of Microeconomics	3
PSCI 2306 - American State Govt	3
General Elective¹	2
General Elective¹	3
Total	14

Junior Year

Fall Semester
Course	Hours
BA 3301 - Prof Written Comm	3
BA 3310 - Legal Environ of Business	3
BA 3320 - International Business	3
ECO 3320 - Managerial Economics	3
MKT 3310 - P rinciples of Marketing	3
Total	15

Spring Semester
Course	Hours
FIN 3310 - Introduction to Finance	3
MGT 3310 - P rins of Mgt&Org Beh	3
MIS 3310 - Management Info Systems	3
MKT 3330 - Advertising &Promotion	3
POM 3310 - Prod Operations Mgmt	3
Total	15

Senior Year

Fall Semester
Course	Hours
MKT 3320 - Buyer Behavior	3
MKT 4320 - Marketing Research	3
TIL 3340 - Business Logistics Mgmt	3
Advanced Business Elec	3
Advanced Business Elec	3
Total	15

Spring Semester
Course	Hours
BA 4390 - Business Strategy	3
MKT 4310 - International Marketing	3
MKT 4330 - Marketing Management	3
Advanced Business Elec	3

Total	12

TOTAL SEMESTER CREDIT HOURS: 120

¹Select from ANTH/COMM/GEOG/HIST/KINE/PHIL/PSYC/SOCI/MATH/SCIENCE.

Actual degree plans may vary depending on availability of courses in a given semester.
Some courses may require prerequisites not listed.

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